About Us

About Us

Who we are

Maximizing Human Potential, Igniting Organizational Success.

Welcome to Innovation Creed, where we redefine Human Capital as a strategic driver for your business success. With a focus on Organization & People Strategy, Human Capital Development, and Talent Management, we are your trusted partner in transforming potential into performance.

Vision

To be the catalyst for a world where every individual achieves their highest potential, and organizations thrive through empowered, engaged, and inspired teams.

Mission

We are committed to reshaping the future of work by unlocking the full potential of every employee. Through strategic practices, innovative leadership programs, and transformative talent solutions, we empower organizations to thrive in an ever-evolving landscape.

Values

Empathy

We understand that people are at the heart of every organization. We approach every interaction with compassion, actively listening to the needs and aspirations of individuals and businesses.

Innovation

We embrace change as an opportunity for growth. Our solutions are forward-thinking, leveraging the latest trends and technologies to redefine Human Capital practices.

Collaboration

We believe in the power of partnership. By working closely with our clients, we co-create solutions that align with their unique culture, values, and business goals.

Excellence

We are committed to delivering excellence in every aspect of our services. From Human Capital Development to Talent Management, we strive for the highest standards of quality.

Why us

Our Team

Pioneers

Experienced Professional Certified Coach “PCC” with 22+ years in tech, empowering global leaders at firms like France Telecom, Siemens, and Vodafone. Beyond that, Mohamed is the Co-Lead of the Team Coaching Community at ICF.

HR expert with 22+ years in FMCGs, led impactful redesigns at PepsiCo Egypt and excelled in talent management at P&G South East Africa. Independent consultant specializing in Human Capital Solutions for top firms in Egypt & Middle East.

Entrepreneur with 22+ years, MBA, and advanced HR certifications. Founder of successful startups in Education, Entertainment, Sports, Food & Beverage, and HR-Tech. Expertise in Strategy, Business Transformation & Human Capital Development.

A seasoned Founder and CEO across multiple industries, brings over 27 years of diverse experience. His executive roles include leadership positions in multinational FMCGs and regional companies. As a consultant, Amr has led 30+ projects in Egypt and KSA.

Seasoned IT professional with a remarkable 22-year journey, excelling in business changes and digital transformations. An Associate Certified Coach “ACC”, serving as a volunteering board member in ICF Chapter Egypt.

Experts

An esteemed Master Certified Coach (MCC) and leadership consultant, partnering with global entities like the World Bank Group and the United Nations. Osama also plays pivotal roles as the founding president of the ICF Jordan Chapter.

An esteemed Master Certified Coach “MCC”, trainer, and consultant. Known for her candid feedback philosophy—"soften the delivery, not the message"—Ghaya employs a comprehensive approach to understand clients and their needs.

A Professional Certified Coach “PCC” and founder of 'Own the Stage' public speaking program, Isis is a renowned Guest Speaker on TV and co-author of impactful books 'Cocoon' (2019) and 'Gifts of Pain' (2020).

A globally recognized Emotional Intelligence Coach & Corporate Trainer, boasts over 12 years of industry leadership. Mohamed's expertise spans diverse industries in Egypt and the MENA Region.

An Associated Certified Coach “ACC” with 20+ years in Tech, Retail, and Learning & Development. He has made a significant impact in Egypt, Saudi Arabia, and the UAE across industries like Telecom, Banking, FMCG, and more.